At the end of 2014, BBDO agencies around the world were asked to throw in ideas for the global repositioning of Pedigree.
Long story short, we cracked ‘Feed the Good’ and a TVC script.
That saw us flying to L.A. in April for a shoot with Lance Acord, alongside BBDO New York.
"Ben and Scott are two of the most impressive eaters I have ever worked with. Their formidable appetites are matched only by their prodigious talents, which I was fortunate enough to experience working with them on the global positioning and campaign launch for Pedigree. I look forward to working – and eating – with them again in the future."
- Greg Ketchum
Executive Vice President, Executive Creative Director at BBDO New York