It’s easy to visit a foreign city. There you’ll be greeted by McDonald’s. Starbucks and cliché souvenir shops. These things don’t make a city special. It’s the things you find in a gutter, down an alleyway or happen across that make a city unique.
‘Mystery Lucky City Box’ curates these curiosities and provides the cultural relevance. It pulls the shiny exterior of a city off and offers a raw, authentic look at what’s underneath. MLCB puts the feel, taste and smell of a city you’re not familiar with in your hands.
Over a pint, Iain Tait mentioned a box of foreign objects his friend sent him. We took the idea and ran with it. Our London box was sent to W+K offices around the world and a limited number went on sale - and sold out - at tokyobike.
To read the booklet, click here. Simon Elvins was the designer.