Kids love to play and have fun, but sometimes they can hurt themselves and break a bone. It’s a part of growing up.
Anchor Calci+ milk wants to help. We gave kids a super tough decal for their casts that showed their actual X-Ray. Their unique decal also featured a barcode that could be scanned in supermarkets for free Anchor Calci+ milk while they heal.
An idea we worked on for a year, that finally came out when we were on the other side of the world.