Rice pudding with fish soup. Broccoli smoothie with goat curry. Scrambled eggs with cat food. These are the sorts of combinations dishwashers deal with every single day.
When you think about it, it’s gross. So we made an ad that makes you think about it. That same ad then introduces Finish Dishwasher Cleaner.
With the creative direction of Carlos & Laura, we produced a big, shiny ad. Along with some beautiful OOH.
It doesn't matter how much we plan, the one thing we can count on is that unexpected things will happen.
And it's because unexpected happens, that Nimble offer smart little loans.
This brief came from our Australian office and was put out to our entire creative department. We came up with the idea, line and first spot. The other two are included solely for your entertainment.
Kids love to play and have fun, but sometimes they can hurt themselves and break a bone. It’s a part of growing up.
Anchor Calci+ milk wants to help. We gave kids a super tough decal for their casts that showed their actual X-Ray. Their unique decal also featured a barcode that could be scanned in supermarkets for free Anchor Calci+ milk while they heal.
An idea we worked on for a year, that finally came out when we were on the other side of the world.
These days teenagers are inspired by musicians, movie stars and entrepreneurs, rather than books. But what shapes the people who shape the world? Turns out it’s books. So to remind teenagers of the power of the written word, we simply showed them what shapes the people who shape the world.
A proactive idea we had, sold and executed. We’re now working with schools to create factual, custom cards for the inside cover of books on their curriculum.
At the end of 2014, BBDO agencies around the world were asked to throw in ideas for the global repositioning of Pedigree.
Long story short, we cracked ‘Feed the Good’ and a TVC script.
That saw us flying to L.A. in April for a shoot with Lance Acord, alongside BBDO New York.
"Ben and Scott are two of the most impressive eaters I have ever worked with. Their formidable appetites are matched only by their prodigious talents, which I was fortunate enough to experience working with them on the global positioning and campaign launch for Pedigree. I look forward to working – and eating – with them again in the future."
- Greg Ketchum
Executive Vice President, Executive Creative Director at BBDO New York
It was 75 years ago when the first M&M rolled off the production line. Since then this little snack has ridden shotgun to some of the most important moments in mankind’s development. This simple print campaign tells three incredible true stories of how a little round snack helped shape our world.
A concept we came up with, wrote and art directed.
Blessed by David Lubars himself.
When you lose your dog every second counts. So what if there was a way to activate an army of scouts in the exact area your dog was last seen, with the push of a button?
Well, that’s PEDIGREE Found. Register your dog for piece of mind, and if they go missing just press the LOST button. This creates lost dog alert mobile ads in the area your dog was last seen instantly, geo-targeted to a pinpoint radius of 2.5 kilometers and personalised with your dogs information.
This, along with notifications to all Found app users nearby, gives our network of eyes all the details they need to bring your dog home safely, and quickly.
To create Found, Pedigree and Google collaborated on a revolutionary new system to push out dynamic, location specific display media in a matter of seconds – down from up to 30 minutes. So now, thanks to Found, your dog won’t stay lost for long.
Before this idea, there was Share for Dogs. A proactive idea of ours that pushed the boundaries of what YouTube was comfortable with at the time. This ultimately forged a relationship with Google, which led to them approaching us with their new banner technology before anyone else, 12 months later.
To raise awareness of their work, Amnesty International wanted ordinary New Zealanders to experience what it might be like to live without basic human rights. So we built a Facebook application that scans your Timeline and shows what your online behaviour might cost you in countries around the world, just for being you.
One of a handful of ideas we presented to Levi Slavin and Nick Worthington. Fortunately, they picked this one.